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by Mike Zazaian September 29, 2006 - 4:38pm, 5 Comments

AMD headquarters

Despite entrenchment in an ongoing lawsuit Intel, AMD has partnered up with Founder Technology, the second-largest PC maker in China.

The deal will put AMD-64 chips into the newest generation of Founder’s desktops, as well as an upcoming lineup of Founder’s notebooks. Both companies involved in the deal will benefit greatly from the partnership, with AMD getting its processors into more machines, and with Founder getting friendly prices on AMD hardware. AMD VP Karen Guo commented on the partnership:

As a premier technology brand in China, Founder Technology shares AMD’s passion for delivering exceptional innovation to its customers. Through this strategic agreement, we can continue increasing innovation and customer choice by providing compelling options that help contribute to the healthy, robust development of the information technology industry in China.

AMD already has a great deal of focus on Asian markets, with most of its testing and manufacturing taking place in facilities in China, Singapore and Malaysia. In addition, nearly 79% of AMD’s sales in 2005 came from International markets, despite the fact that AMD is headquartered in the United States. Founder Technology shipped 2.5 million PCs throughout China in 2005, making them the second largest PC manufacturer in the country, and the seventh largest worldwide.

With Intel making enormous strides in multi-core computing and other innovations such as TSV putting it ahead of the game, the Founder partnership should give AMD some much needed footing in the market. Especially with the enormous success of Intel’s Core 2 Duo juggernaut, and Intel’s claim that they’ll have 1 million quad-cores in circulation before AMD has one, AMD’s success from their X2 line of processors has quickly become a thing of the past. Perhaps it would be a better investment of time to focus on quad-core development rather than an exceptionally lengthy court battle against Intel.

[via ars technica]