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by Mike Zazaian October 13, 2006 - 1:57pm, 1 Comment

Apple Launches Red iPod Nano for AIDS Charity

Apple released a red iPod Nano in collaboration with U2’s Bono on Friday, donating a portion of the profits to the Global Fund to Fight AIDS, Tuberculosis and Malaria.

The red Nano sports the same 4GB flash drive as its other-colored competitors, along with a 1.5-inch screen and up to 24 hours of battery life on a single charge. Unlike the non-red Nanos, however, Apple has pledged to donate $10 to the AIDS charity for each item sold.

Outside of Apple the (Product) Red effort includes red product offerings from a number of other companies, which have pledged about 40-percent of profits toward the initiative. American express will release a no-fee red credit card, while Motorola will release a red version of its popular RAZR cell phone.

A red, no-fee credit card from American Express

(Product) Red looks to finally build a sustainable stream of income for the Global Fund, one of the core problems that has plagued the charity since its inception in 2002. During the past four years the Global Fund has raised over $4.7 billion, with only $5 million of that coming from corporate donors. With pledges now for residuals on products from Apple, AMEX, Motorola, Converse, Gap and a number of other corporate giants, the Global Fund to Fight AIDS, Tuberculosis and Malaria may finally get some worldwide traction in its efforts. Said U2’s Bono, a key celebrity component of the effort:

I feel a bit of a fraud, a bit of a loser, because we are not winning in the war against Aids.

[via BBC News]