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by Mike Zazaian September 11, 2006 - 9:23am, 3 Comments

It's Showtime

Apple has announced that “something” is going to go down tomorrow, and while a slew of movie download rumors have gone unsubstantiated, the above image seems to set said rumor in stone.

For the past month or so Steve Jobs has let the Apple community stew about it’s open-ended “It’s Showtime” declaration. Rumors suggest that Jobs has been talking with several Hollywood movie studios, and will likely be launching a movie download service on top of its industry-leading music-downloading and organizing program,

Jobs recently became the largest shareholder of the Walt Disney Company after purchasing Pixar Animation Studios, Inc. earlier this year. According to BusinessWeek, this move Provides a natural toehold for Disney to be among the first to sign a distribution deal. The set date for “It’s Showtime,” whatever it may be, is September 12th, 10:00AM Pacific at the Yerba Buena Center for the Arts in downtown San Francisco — coinciding exactly with the opening day of the Apple Expo in Paris. The event in San Francisco could also indicate an iPod Nano update, iTunes updates, or an Airport-based video streaming device, but all the buzz currently surrounds the notion of the movie download service. Rumors stipulate that newer movies will be available $14.99, while older movies will cost around $9.99.

Of course, the same hypothesis was made about Amazon’s recently launched movie download service, Unbox, which went public on September 7th. Unbox offers an array of movie purchase downloads, ranging from $3.99 to $35.99, and rentals priced at either $1.99 or $2.99. Unbox came with the controversial decision to support only Windows-using PC users, though iTunes will likely make movies available to both Mac and PC platforms, as is currently the case with their music software.

[via The Register