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by Mike Zazaian October 26, 2006 - 4:59pm, 6 Comments

A fiber-optic cable, used in a number of broadband networks

According to a study conducted by research analysis group In-Stat, North Americans rated broadband as the communication service they can least live without.

The survey polled 1,000 people from multi-person homes across the United States and Canada from six distinct lifestyle groups. Results of the study indicated that consumers are far more dependent on high-speed internet than telephone, TV or any other electronic communication medium.

And perhaps more interesting than the preference for broadband itself is the fact that the study indicated a more diverse use of broadband across several demographics. While the younger generation of consumers is more adapted to regular broadband usage, more and more individuals from older demographics are getting into the online scene. Says Keith Nissen, In-Stat analyst:

The fact that consumers have embraced broadband in a very short period of time illustrates that consumer attitudes, regardless of age, income, or geography, can change.

Nissen attributed wider broadband usage amongst older generations to more specialized internet usage, such as specific games and online forums that aren’t available elsewhere. In addition older consumers have more disposable income than those of younger generations, facilitating more expensive triple-play packages that include phone, cable and broadband service at a reduced price. Nissen added, Leading edge adopters of technology are rapidly becoming cable triple play customers.

72 percent of those polled already had some sort of broadband service, while 85 percent said they’d be interested in a quadruple-play package, which would add wireless VOIP service to the standard triple-play entity.

Excerpt from the In-Stat Study
Via ars technica