Votes | Average: 0 out of 5 Votes | Average: 0 out of 5 Votes | Average: 0 out of 5 Votes | Average: 0 out of 5 Votes | Average: 0 out of 5 (Be the first to rate this article) Loading ... Loading ...

by Mike Zazaian October 24, 2006 - 2:08pm, No Comments

Sony CEO Yutaka Nakagawa flooded by press members at the Tokyo Hotel

Executives at the Sony Corporation apologized for the brash of recalled batteries that have shaken the laptop industry over the past few months, but are still unwilling to shoulder full responsibility.

The apologies were led by Sony Corporate Executive Officer Yutaka Nakagawa during a press conference at the Tokyo hotel this morning. Two other Sony executives bowed alongside Nakagawa as he made this lukewarm apology for Sony’s lithium-ion faux pas:

We would like to take this opportunity to apologize for the worries.

Nakagawa showed visible signs that his apology wasn’t fully genuine, however. According to Associated Press reporter Yuri Kageyama, who was in attendance at the press conference, The executives were seated while they bowed and did not bow deeply standing as most Japanese executives generally do in public apologies for troubles at their companies, underlining how Sony has been reluctant to admit fault in the troubles with its laptop batteries.

In addition Sony spokesman Naofumi Hara denied that the recalls are being made due to safety concerns despite the mounting number of instances in which Sony batteries have exploded or caught fire. Said Hara:

This is not a safety issue. This is about addressing people’s concerns which have become a social problem, and we made the managerial decision that the recall was necessary.

Hara also maintained that instances in which Sony batteries have short-circuited occur only very rarely, and only if the laptop is used improperly and gets bumped around. Apparently Sony didn’t get the memo that the entire purpose of a laptop is to be toted, traveled with, and if need be, bumped around. Of course it would be easier to forgive Sony for what would otherwise be large-scale but acceptable recall proceedings if the company wasn’t so apt to blame the consumer for their troubles.

To date Sony has recalled over 9.6 million batteries manufactured between August of 2003 and February of 2006. The batteries, which shipped with millions of Dell, Apple, Toshiba, Lenovo, Fujitsu, Panasonic and even Sony notebooks, were known to occasionally short circuit and even catch fire due to metal particles within the battery that would leak and affect other parts of the battery.

Sony has stated that the recalls have cost Sony over 51 billion Yen ($429 million US) for the period between July and September. Those numbers will only increase as the recall process continues, and companies such as Dell and Toshiba seek to sue Sony due to tarnished corporate images that have arisen from the matter.

Read The Washington Post
Read Yahoo News
Photo courtesy of The Associated Press