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by Mike Zazaian September 19, 2006 - 11:16am, 5 Comments

Warner Brothers on YouTube

Just days after viral video component YouTube teamed up with Warner Brothers, Universal is threatening to sue YouTube for copyright infringement.

While many of the Studios have taken to battling consumers over the use and sharing of their content, Warner Brothers is taking quite a different approach. In a partnership with YouTube, Warner Brothers Studios will allow YouTube users to share all of its Music Video content on the popular social video-sharing site.

Users will be able to view and share all of Warner’s music videos on YouTube, and will even be able to cut out clips of video from Warner music videos for personal or commercial use. The only reservation that Warner has made is the right to eliminate offensive uses of their content, which, while not entirely specific, seems like a reasonable request. YouTube and Warner will share all the profits made from advertising on which Warner video is hosted.

And while Warner is going fair use, Universal is calling foul play on YouTube. According to Universal Music Group CEO Doug Warner, YouTube is sanctioning the illegal file sharing activity of its users:

We believe these new businesses are copyright infringers and owe [us] tens of millions of dollars … How we deal with these companies will be revealed shortly.

But with a user base of over 100 million, it’s impossible to police each instance of a Universal song or music video that appears on the site. Universal, neglecting this fact, is proceeding with the lawsuit after failed negotiations with YouTube.

[via DailyTech]