1 Votes | Average: 5 out of 51 Votes | Average: 5 out of 51 Votes | Average: 5 out of 51 Votes | Average: 5 out of 51 Votes | Average: 5 out of 5 (1 votes, average: 5 out of 5) Loading ... Loading ...

by Hannah Ross September 21, 2006 - 3:22pm, 4 Comments

YouTube Infiltrated by White House

The White House’s latest anti-drug stint has brought it to YouTube, the popular video sharing website, to get exposure for messages geared toward the nation’s youth.

A September 18th White House press release suggested the implementation of a series of public service announcements focused against the use of marijuana. In regard to the series of twelve videos, the White House noted that the initiative would cost taxpayers nothing because of the free services offered by YouTube.

Search terms attached to the published videos were, war on drugs, peer-pressure, marijuana, weed, ONDCP and 420, words which consequently also call up videos promoting the use of drugs. Rafael Lemaitre, spokesman for the White House Office of National Drug Control Policy, believes that YouTube will be a successful venue for the continuing war on drugs:

If just one teen sees this and decides illegal drug use is not the path for them, it will be a success.

However, only two days after the campaign’s launch YouTubers began to lash out against the anti-drug videos. YouTube users and video-makers began to publish videos which mimicked the style and tone of the government-produced ads, mocking them for their heavy-handed messages. An example of such a video can be seen here.

At this point it’s difficult to say whether the anti-drug initiative will be successful, but judging by the brash of parodies that the new videos sparked it’s likely the White House will turn elsewhere for future anti-drug awareness campaigns.